{"id":4659,"date":"2020-07-06T16:26:34","date_gmt":"2020-07-06T20:26:34","guid":{"rendered":"https:\/\/finoclient.com\/?post_type=casestudy&#038;p=4659"},"modified":"2023-07-20T16:57:43","modified_gmt":"2023-07-20T20:57:43","slug":"ivanhoe-cambridge","status":"publish","type":"casestudy","link":"https:\/\/finoclient.com\/en\/nos-clients\/etudes-de-cas\/ivanhoe-cambridge\/","title":{"rendered":"Ivanho\u00e9 Cambridge"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4659\" class=\"elementor elementor-4659 elementor-4103\" data-elementor-post-type=\"casestudy\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f727c18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f727c18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d30204d\" data-id=\"d30204d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5a796a elementor-widget elementor-widget-text-editor\" data-id=\"d5a796a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Company description<\/strong><\/p><p><em>Ivanhoe Cambridge<\/em> develops and invests in high-quality real estate properties, projects and companies. Vertically integrated in Canada, <em>Ivanhoe Cambridge<\/em> is associated elsewhere in the world with strategic partners and major real estate funds that are leaders in their respective markets. Through its subsidiaries and partnerships, <em>Ivanhoe Cambridge<\/em> holds interests in more than 1,000 properties, primarily in the office, shopping center, industrial\/logistics and residential sectors. <em>Ivanhoe Cambridge<\/em> is a real estate subsidiary of the<em> Caisse de d\u00e9p\u00f4t et placement du Qu\u00e9bec<\/em>, one of Canada&#8217;s leading institutional fund managers.<\/p><p><strong>Challenges<\/strong><\/p><p><em>Ivanhoe Cambridge<\/em> wanted to <strong>stimulate the sale<\/strong> of gift cards to potential corporate customers in its shopping centers. Over 5,000 Canadian corporate managers need to be reached in a <strong>short period of time<\/strong>, and <em>Ivanhoe Cambridge<\/em> doesn&#8217;t have the in-house capacity to make that many calls in a short space of time.<\/p><p>The <em>Varibase<\/em> agency, which specializes in CXM and develops innovative relationship and interactive marketing strategies for its clients, commissioned <em>Fino<\/em> to carry out the telephone portion of their BtoB telemarketing campaign with <em>Ivanhoe Cambridge<\/em>.<\/p><p><strong>The<em> Fino<\/em> offer<\/strong><\/p><ul><li>Team of ten agents supported by a dedicated team leader;<\/li><li>Impeccable call quality and language;<\/li><li>Relational telephone approach with potential customers rather than an aggressive sales approach.<\/li><\/ul><p><strong>Results<\/strong><\/p><p>Pre-ordered gift cards worth tens of thousands of dollars.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Boost sales with a pan-Canadian BtoB campaign<\/p>\n","protected":false},"author":2,"featured_media":4536,"parent":0,"menu_order":3,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-4659","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/casestudy\/4659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"author":[{"embeddable":true,"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":16,"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/casestudy\/4659\/revisions"}],"predecessor-version":[{"id":7942,"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/casestudy\/4659\/revisions\/7942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/media\/4536"}],"wp:attachment":[{"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/media?parent=4659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/categories?post=4659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finoclient.com\/en\/wp-json\/wp\/v2\/tags?post=4659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}