Company description
DuProprio is a Quebec-based company offering assistance to owners who wish to sell their property themselves. DuProprio‘s mission is to offer an assisted real estate sales service that is human, professional, honest and innovative, enabling owners to sell their property in an enlightened manner and reap the maximum benefit. Since its creation in 1997, more than 190,000 Canadians have sold their property through the DuProprio national network. Its website features 26,000 properties for sale and receives 6.4 million visits per month, making it the 2nd most visited real estate site in Canada. From three employees in the early 2000s, the company now employs 400 people across the country.
Challenges
In 2014, DuProprio wanted to find out about Canadians’ perceptions and preferences regarding the way they search for and buy a new property.
Results
An online survey of 1,170 Canadians enabled DuProprio to gain a better understanding of what consumers expect from a real estate transaction, and to adapt its working tools to better advise its customers. The results were also used for advertising purposes.
