Company description
Ivanhoe Cambridge develops and invests in high-quality real estate properties, projects and companies. Vertically integrated in Canada, Ivanhoe Cambridge is associated elsewhere in the world with strategic partners and major real estate funds that are leaders in their respective markets. Through its subsidiaries and partnerships, Ivanhoe Cambridge holds interests in more than 1,000 properties, primarily in the office, shopping center, industrial/logistics and residential sectors. Ivanhoe Cambridge is a real estate subsidiary of the Caisse de dépôt et placement du Québec, one of Canada’s leading institutional fund managers.
Challenges
Ivanhoe Cambridge wanted to stimulate the sale of gift cards to potential corporate customers in its shopping centers. Over 5,000 Canadian corporate managers need to be reached in a short period of time, and Ivanhoe Cambridge doesn’t have the in-house capacity to make that many calls in a short space of time.
The Varibase agency, which specializes in CXM and develops innovative relationship and interactive marketing strategies for its clients, commissioned Fino to carry out the telephone portion of their BtoB telemarketing campaign with Ivanhoe Cambridge.
The Fino offer
- Team of ten agents supported by a dedicated team leader;
- Impeccable call quality and language;
- Relational telephone approach with potential customers rather than an aggressive sales approach.
Results
Pre-ordered gift cards worth tens of thousands of dollars.
