Marketing research
Generate practical, high-impact insights that enable our customers to make better business decisions to achieve their goals.
Quantitative research
Quantitative research links numerical values to the questions raised by our clients. Each mandate is unique and has its own characteristics. This is why we recommend a methodology that’s specific to each project.
THAT SPEAK FOR
THEMSELVES
- Measuring customer satisfaction and customer experience
- Measuring brand awareness and that of competitors
- Evaluating the business potential of a new product or service
- Optimizing pricing strategy
- Measuring the commitment of your customers, members or employees
- Evaluating consumer perception and brand positioning
- Telephone surveys
- Online surveys
- Face-to-face surveys
- Point-of-sale audits
- Traffic measurement
- Setting up dedicated panels
Qualitative research
Qualitative research is more flexible and provides the latitude needed to explore and identify issues that were previously unknown. Through our qualitative research, we customize our methodologies to extract the maximum amount of information possible.
These qualitative approaches provide reliability and precision for better decision-making when it comes to target customers. And because it’s sometimes necessary to sacrifice some market shares in order to optimize others, these approaches help our partners to make informed decisions to better position themselves.
THE NUMBERS
- Understanding consumer behaviour and attitudes (U&A)
- Assessing perceptions
- Validating understanding
- Obtaining input from key stakeholders in a business process
- Expanding on the results obtained using a quantitative approach
- In-depth interviews, by phone or in person (see our blog post for more information on this method)
- Focus groups (in person, by phone or on the Web)
- Observation
- Online private communities
Secondary data search
In most industries, strategic information is readily available. Secondary data research makes it possible to access this existing information and then validate, standardize and analyze it to draw clear and relevant conclusions. Our approach lets you leverage this information to seize opportunities, giving you an additional competitive advantage.
the wheel?
- Specialized data banks
- Specialized publications
- Previous studies
- Public and parapublic organizations
- Internet
WANT TO KNOW MORE ABOUT FINO?
WE WOULD BE HAPPY TO DISCUSS WITH YOU HOW WE CAN MEET YOUR SPECIFIC NEEDS. CONTACT US.
