brio_noir_600x600_eng

Panel Management Platform

Build a strong relationship with your customers with our panel management platform!

Using a dedicated panel provides many benefits to businesses and organizations seeking to interact with their target audience in order to better understand and meet their needs.

THE STRENGTH OF A DEDICATED PANEL

Give your customers a voice

In the age of public consultation and the Voice of the Customer (VOC), a dedicated panel provides your audience with the opportunity to engage with your business or organization. It gives them a chance to contribute to your growth!

Increase your brand equity

A dedicated panel serves as a group of ambassadors who have a special interest in your organization or your brand. Maintaining a relationship with this group contributes to their experience with your brand and helps build its equity.

Increase your agility

A dedicated panel allows you to interact frequently with your audience, and with greater agility and autonomy than before using more traditional consultation approaches.

Generate quality information quickly

In less than 24 hours, a dedicated panel can generate quality information that can help reduce the risk involved in decision-making.

Target specific profiles

Traditional consultation approaches can make it difficult to reach certain low-incidence profiles. A wider-scope panel allows you to target very specific profiles in order to engage with them.

Engage with your customers at a lower cost

When an organization consults with their customers on a regular basis, a dedicated panel will quickly provide a return on investment within just a few months.

CASE STUDY: LA PRESSE

In 2020, La Presse launched Parole aux lecteurs, a community that allows readers of the francophone media to give their opinions on a variety of topics, such as new initiatives and news consultation habits. Brio is able to provide in no time information of quality!
1
Active panelists
1 %
Average Response Rate
1 %
RESPOND IN 1 DAY

Implement your panel

À l’aide de la plateforme Brio, vous pouvez mettre en place votre panel dédié de façon autonome ou en bénéficiant d’un accompagnement par notre équipe.

1. RECRUIT

Create a group of people to help your organization evolve. Gather profile information with questionnaires.

2. TARGETING

Identify the panelists according to criteria such as their profile.

3. ENGAGE

Send messages and invitations through the sending schedule and track results in real time.

4. UNDERSTAND

The information gathered during your interactions contributes to a deeper understanding of your organization on multiple subjects.

5. ADVANCE

Make better decisions based on data. Thanks to the responses collected, this will help you to adapt!

Flexible and intuitive

Brio panel management platform gives you a range of possibilities from 100% autonomy in the management and use of your panel to Brio taking charge for you. Our platform is also easily adaptable to your specific needs.”

CONTACT US TO GET A DEMONSTRATION AND LEARN MORE