Panel Management Platform
Using a dedicated panel provides many benefits to businesses and organizations seeking to interact with their target audience in order to better understand and meet their needs.
THE STRENGTH OF A DEDICATED PANEL
Give your customers a voice
In the age of public consultation and the Voice of the Customer (VOC), a dedicated panel provides your audience with the opportunity to engage with your business or organization. It gives them a chance to contribute to your growth!
Increase your brand equity
A dedicated panel serves as a group of ambassadors who have a special interest in your organization or your brand. Maintaining a relationship with this group contributes to their experience with your brand and helps build its equity.
Increase your agility
A dedicated panel allows you to interact frequently with your audience, and with greater agility and autonomy than before using more traditional consultation approaches.
Generate quality information quickly
In less than 24 hours, a dedicated panel can generate quality information that can help reduce the risk involved in decision-making.
Target specific profiles
Traditional consultation approaches can make it difficult to reach certain low-incidence profiles. A wider-scope panel allows you to target very specific profiles in order to engage with them.
Engage with your customers at a lower cost
When an organization consults with their customers on a regular basis, a dedicated panel will quickly provide a return on investment within just a few months.
CASE STUDY: LA PRESSE
Implement your panel
À l’aide de la plateforme Brio, vous pouvez mettre en place votre panel dédié de façon autonome ou en bénéficiant d’un accompagnement par notre équipe.
1. RECRUIT
2. TARGETING
3. ENGAGE
4. UNDERSTAND
5. ADVANCE
