Company description
Formed in 1977, the Canadian Ski Council (CSC) represents 9 organizations from various facets of the Canadian ski and snowboard industry. It coordinates the major programs that make the introduction to our sports easier and more enjoyable for the general population. Its mission is to increase participation in skiing and snowboarding as a recreational activity, and to support Canada’s 275 ski areas in marketing, communications and research and development.
Issues
The Canadian Ski Council (CSC) and the Quebec Ski Areas Association (ASSQ) wanted to introduce real-time customer experience measurement to replace an annual survey conducted at the end of each season.
Results
Over 37,000 surveys completed in the first year (20% response rate) / Allows us to build up a panel of skiers for one-off studies / Over 100 participating resorts
Testimonial
“We have finally reached the year 2000″.
Paul Pinchbeck
President & CEO
